Web Design Simplified With Website Builder Tools
Websites are no longer just an online business card, they’re the face of your brand. Creating an effective website requires more than just a beautiful design and good content — it also needs to function well and rank highly on search engines like Google. But that doesn’t have to be an intimidating process when you use a website builder to simplify web design.
The top website builder features to look for include a drag-and-drop builder, visual effects (such as parallax scrolling and animations), and integrations with third-party apps and platforms like Google Analytics. These will allow you to create and manage your site with less time and effort, making it easier for you to meet the technical requirements of a quality website and deliver on your clients’ expectations.
One of the most important aspects of website design is the UI, or user interface. This is the graphical layout that makes it easy for visitors to navigate your site and more easily find what they’re looking for. It includes menus, buttons and other interactive elements that help users to interact with your website – for example, the iconography on an e-commerce site is part of the UI, as are the text tools and hover states that make using a word processor ergonomically more intuitive.
Another aspect of UI is making sure your site’s content is structured in an intuitive way so that it’s easy for visitors to understand what the purpose of each page is. For example, your homepage should clearly convey the goal of your website, and you should structure each page to achieve that goal – whether it’s driving traffic to an online store or getting people to sign up for your newsletter.
While it’s not possible to avoid every single decorative element, removing some of them can make your site feel cleaner and more polished. For example, unnecessary image borders, excessive drop shadows, and extra illustrative images on individual pages can all take up valuable space. Similarly, many initial designs incorporate a lot of different fonts and colors, which can be distracting to visitors. Using fewer fonts and colors will keep your site cleaner and more minimalist.
The best web design practice is to constantly simplify your website’s graphical and structural elements. Keeping your design simple will not only be more fun for you to work on, but it will also improve the experience of your visitors and increase any desired results that you’re hoping to get from them, such as a high conversion rate in subscribing or purchasing.
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